Iberia is celebrating International Recycling Day by announcing its “Deliverfly” initiative, which both improves the customer experience and reduces waste on the aircraft.
Deliverfly, is now available to customers booking short- or medium-haul flights, enabling them to purchase from a large range of delicious and healthy food options, prepared daily by Iberia’s caterers Do&CO in Madrid.
The Deliveryfly range includes both hot and cold dishes and caters for everyone - vegan and salmon “poke” bowls, a variety of salads, sandwiches, and pastas –including lasagne–, as well as gourmet tapas, at very affordable prices.
The Pursuit of Sustainability
As a result of Covid-19, Iberia stopped providing the buy on board retail service as part of the health and safety protocols. Now, in addition to offering a greater choice of tastier and healthier food to customers, the Deliverfly pre-ordered and pre-paid food service is intended to reduce waste –and weight– onboard the aircraft, as only food specifically ordered by customers will be loaded, eliminating food waste. Less weight means less fuel consumption and less CO2 emissions.
Iberia designed the Deliverfly service in conjunction with the Spanish start-up Homeria, which developed the Windelivery platform, Spain’s leader in receiving and processing on-line orders for food.
How to Order
Deliverfly is available from the moment of booking a flight and up to 60 minutes before departure for drinks and packaged snacks, while fresh dishes such as salads, pokes, and sandwiches must be ordered four hours before departure from Madrid, and 24 hours in advance from other cities served by Iberia.
To make a Deliverfly order, customers need only click on “Manage my booking” on the iberia.com home page, giving their flight number, and click again on “Personalise your flight” where they can make their choices from the Deliverfly menu.
Customers will receive email messages confirming their orders, which will be delivered to their seats by cabin staff during the flight.
