Iberia Wears Pink on Breast Cancer Day

• In collaboration with the Spanish Anti-Cancer Association and the Solán de Cabras mineral water company
• Pink headrest covers on all domestic flights
• Pink mineral water bottles on all flights and in Iberia Madrid Premium Lounges
• Pink colour schemes on iberia.com, on the airline’s corporate website and social media profiles

Today is World’s Breast Cancer Awareness Day,  promoting the prevention of this disease which affects one of every eight women.

Iberia has joined with the Spanish Anti-Cancer Association and the mineral water company Solán de Cabras, to help raise awareness of the disease and the need to detect it early. That is why it has changed the red, its brand colour, for pink.

Today on all Iberia’s domestic flights and some long-haul ones pink headrest covers adorn all seatbacks, bearing the slogan ”The most important journey is your life”.

At their destinations, Iberia passengers on domestic flights from Madrid are being given complimentary bottles of Solán de Cabras mineral water in special pink bottles, along with a leaflet with health tips.

The large bottles of Solán de Cabras mineral water used aboard long-haul flights and in Madrid Premium lounges are all pink today, instead of the normal blue colour.

A pink colour scheme is also used on iberia.com, the airline’s corporate website sites and social media profiles.

No doubt, the most important journey is your life