This year, Iberia's Commercial direction faces the huge challenge of taking advantage of the increased demand in all markets, in order to maintain the position that the airline has achieved over the last two years, thanks to its strategy of maintaining connectivity during the pandemic, boosting recovery, and deploying all the capacity allowed by the restrictions, offering its customers a stable flight programme.
To overcome the present challenges, Iberia must make the most of all available opportunities and handle the rise in fuel prices, which puts pressure on results throughout the sector.
In this context and with these objetives in mind, Iberia's Commercial Network Development and Alliances Director, María Jesús López Solás, announced an internal reorganisation that aims to continue driving the search for all income opportunities and the commitment to the development of the airline's internal talent. The changes are the following:
Ana Beatriz Guillén de Vázquez (the airline’s former Revenue Management Director) will be in charge of Global Sales direction, which will integrate the Sales organisations in Spain, Latin America, Europe, the US, and other markets, as well as the management of the corporate segments, tour operators and groups through indirect channels and business development focused on B2B.
Within the Global Sales management direction, Antonio Linares (who has worked at Iberia’s Alliances, Strategy and Network Development department) will become Spain Sales director, a role which for the last seven years has been carried out by Guillermo González Vallina, who now embarks on a new professional adventure in the tourism industry.
Víctor Moneo (formerly the Director of Sales for Latin America and Strategic Commercial Agreements) will be in charge of the management office that will integrate the areas of Alliances and Strategic Agreements, to continue strengthening Iberia's alliances with its partners in Latin America and in the North Atlantic, essential to enrich its value proposition to customers in those markets. Víctor Moneo maintains his responsibility for Institutional Commercial Agreements and will take over the Alliances department from Antonio Pimentel, who in the last nine years has strengthened Iberia's relationship with its partners around the world, and now takes on a new role at IAG as Head of European Affairs.
Miguel Henales Arrom will continue to be in charge of Digital Business, which covers direct and indirect sales through digital channels.
Ignacio Valeros (formerly head of Ancillaries) will take on the role of Revenue Management, with the focus on transforming the department to optimise the management of the airline's revenues at a particularly demanding time for Iberia.
Celia Muñoz Espín (formerly Head of Sales for Europe and the United States) will be in charge of Iberia’s Commercial and Distribution Strategy, with a highly transversal role focused on improving the processes of the airline’s commercial area and the relationship with GDS, working together with the IAG's OpCo and the airlines with agreements with Iberia.
The Network Development department and the Programme Planning department will continue to be managed by André Caetano Alves and Maite Palmí Reig respectively.
