The Iberia Plus loyalty programme is changing its customer reward system to make it more transparent and, at the same time, increase the rewards on the routes that frequent travellers on Iberia use the most.
Starting today, Avios will begin to accumulate in customers’ accounts based on the cost of their flight. In this way, each euro that is invested -excluding taxes and fees- will be converted into five Avios in the case of Iberia Plus Classic, six Avios for Iberia Plus Silver, seven for Gold, and eight Avios for Iberia Plus Platinum, Infinita and Infinita Prime.
In addition, flights to and from Latin America will have an extra advantage: two additional Avios will be added to the multiplier. In other words, an Iberia Plus Classic cardholder will get seven Avios for each euro spent, up from five. Iberia Plus Silver cardholders will obtain eight, Iberia Plus Gold cardholders will get nine, and Iberia Plus Platinum, Infinita and Infinita Prime cardholders will get ten.
Air Shuttle users will also obtain extra Avios depending on their card level, up to nine Avios per euro. And additional flight services, such as extra baggage and seat selection, among others, will also be taken into account.
Greater investment in Frequent Flyers
In this way, Iberia increases the rewards for its most frequent customers on the routes they use the most, as well as rewarding them for additional flight services, which makes the loyalty programme even more attractive.
The director of Commitment to Customers, Silvia Morán, pointed out that, "With this new reward system, which is more transparent for all our customers, we are going to invest 22% more Avios, which we hope will further boost the levels of satisfaction with the programme.
This month, Iberia Plus magazine features an interview with Silvia Morán, in which she shares more details about this change. You can read it online here.
The Elite Points, necessary to level up the Iberia Plus status and thus obtain more advantages, will remain unchanged.
Level of all Iberia Plus Customers to be maintained until March 2023
Because of the pandemic, in 2021 many of Iberia's customers were unable to travel as much as they wanted. In order to thank them for their trust and contribution to the reactivation of travel, the airline has maintained their Iberia Plus level, regardless of the number of flights they have made in the last year. This allows them to continue enjoying the same benefits of the programme until March 2023.
In addition, for all those who have managed to maintain their travel levels by their own means, Iberia provides a bonus of additional Elite Points, necessary to raise or maintain their level in the next review, in March 2023.
About Iberia Plus
Iberia Plus is the Iberia loyalty programme, rewarding its best customers with flights and other exclusive benefits. Currently, the programme has more than 10 million cardholders and offers six card levels: Classic, Silver, Gold, Platinum, Infinita, and Infinita Prime, as well as Iberia Plus Kids for children between the ages of two and eleven.
Members of the Iberia loyalty programme earn Avios when they purchase flights with the airlines associated with the programme, as well as with stays in international hotel chains, car rentals, refuelling and other purchases with more than a hundred partners in the programme. Avios can be used as a redemption currency to purchase flights, hotel stays, car rentals, and multi-day getaways and leisure experiences.
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