Once again, Iberia will be present at the Mercedes Benz Madrid Fashion Week, which will take place from 15 to 19 February, at the IFEMA exhibition centre in Madrid.
As in previous editions, the airline will have a Premium Lounge, which will serve as a meeting area for designers, high-value Iberia clients, distributors, and other agents in Spanish fashion. A place in which to relax and enjoy the event.
But this year, Iberia goes one step further, and elevates Spanish talent by accompanying the winner of the 2023 National Fashion Design Award, Teresa Helbig, in her first fashion show in Paris. With the help of Iberia, the Catalan designer will present her collection “1832 Sur Mer” FW 24/25 in Paris, inspired by Victor Hugo's novel, “Les Misérables”, and which pays tribute to the fight for redemption, tenacity, and the search of justice. The presentation will take place on 7 March in the emblematic Parisian neighbourhood of Le Marais.
Teresa Helbig, a High-Flying Designer
The Catalan designer is the creator of the uniforms currently worn by 6,500 employees of the airline, with blue, red, yellow, and ecru tones predominating. In total, she designed 56 outfits for men and women, on the basis of twenty garments and accessories that include dresses, skirts, trousers, blouses, shirts, coats, bags, gloves, maternity dresses, cardigans, blazers, vests, scarves, knitted sweaters, polo shirts, and ties.
In addition, starting this summer, Business and Premium Economy class customers on long-haul flights will be given the new toiletry bags created by Helbig, inspired by their uniforms for Iberia and which will include natural and vegan cosmetics made with surplus grapes harvested to produce the wine the airline offers on board its flights.
Supporting Spanish Talent
This sponsorship is part of the Iberia Talento a Bordo project, an initiative that aims to support Spanish and Spanish-speaking talent, inside and outside Spain. Iberia is an ambassador of Spanish fashion, culture, sports, gastronomy, and R&D&I, in all their manifestations, in the more than 50 countries around the world where it flies. With Talento a Bordo, the airline brings to life Iberia's purpose: to connect people and cultures, generating prosperity, all with a Spanish accent.
