Iberia’s 20 Plans for 2020
Where better than Fitur to catch up with Iberia’s plans for the new year?
- At Fitur we are presenting a sustainability project enabling companies to offset travel-based greenhouse gas emissions. We will also reward the best travel agencies, tour operators, and companies in 2019.
- At our Fitur stand customers can climb onto Birdly’s back and experience a virtual flying tour of sustainability, starting with the modern Airbus A350 and ending in the Iberia Wood, by way of electric airport vehicles and other emissions-reducing initiatives.
- On 1 February we’ll be on the catwalk the Mercedes Benz Fashion Week on Madrid to show off the new Iberia uniforms designed for us by Teresa Helbig, and which our flight and ground crews will be wearing in late spring.
- On 7 February in collaboration with the Madrid Council we’ll present Stopover Hola Madrid, with suggestions for long-haul travellers to enjoy some sightseeing, shopping, and dining during stopovers in the Spanish capital and other Spanish cities.
- Starting in February, our VIP lounges in Madrid airport will surprise customers with a completely new set of dining options by our new catering provider DO&CO.
- And in March our seventh ultra-modern Airbus A350 joins the fleet, to be followed by another five in the course of the year.
- For its short and medium-haul routes Iberia is to take delivery of two new Airbus A320neo units, which are 50% quieter that similar model while also emitting 5,000 tonnes/year less CO2 and 50% less NOx than their predecessors.
- To reduce weight and emissions still further, all our flight crews now use electronic flight bags instead of heavy paper documentation.
- On 1 March scheduled service begins between Madrid and Washington DC, which become Iberia’s sixth US destination after New York, Miami, Chicago, San Francisco, Los Angeles and Boston.
- Starting on 1 April Iberia’s Airbus A350s will be used on the Madrid-Los Angeles route. The world’s most advanced twin-engine airliner has a range of 14,800 km and it burns up to 35% less fuel than other model of similar size..
- We’re launching on 2020 three new destinations –Cairo, Fez in Morocco and Ljubljana in Slovenia. The latter is a new country for Iberia, in Morocco we already serve Marrakesh, Casablanca, and Tangier. And we will fly toi Cairo in Holy Week and in July and August.
- Also in the summer we will take Spain’s Olympic and Paralympic teams and officials –as well as fans– to the summer games in Japan, using our new Airbus A350s for the flights between Madrid and Tokyo.
- In July, Iberia’s flights to the idyllic beaches of Puerto Rico become daily.
- This year passengers using Iberia’s business class can read our new in-flight magazine On, a quarterly publication about new global trends, but with a Spanish accent.
- Iberia Business travellers bound for New York, Panama City, Miami, and Florence can try out our virtual reality goggles to play video games, take virtual strolls through numerous Iberia destinations, and immerse themselves in entirely new realities.
- In 2020 not even our most frequent flyers will be able to exhaust our expanded range of entertainment options, now offering 140 new release and contemporary classic feature films, more than 340 episodes of the top television series, 300 musical options, and 40 audiobooks. The films are changed each month.
- This year we plan to update our in-flight services to passengers with a new design, higher quality, and service that is both more personalised service and better adjusted to the duration of each flight. More than 3,500 members of our cabin crews are now undergoing additional training to bring these services to a new standard of perfection.
- In the year we will double down on the Zero Cabin Waste project, launched in 2019, to separate more than 2,250 annual tonnes of beverage containers and other catering waste in flight, facilitating its recycling on the ground. By eliminating plastic wrapping and container as well as the print media –newspapers and magazines–formerly supplied to passengers, we’re already saving another 5,000 tonnes of weight each year, and this amount will increase substantially in 2020.
- This year we expect to see a boom in Avios Solidarios, our Iberia Plus loyalty programme’s innovative scheme to promote donations of Avio points to be used in children’s health, humanitarian, and development projects around the world.
- Lastly, Iberia will continue to promote Spain’s young and emerging creative artists at all its far-flung destinations via the #Talentoabordo platform..